Hugo Norreen
Frandsen.
I find the simplest form that still solves the problem.
See the work ↓01 — Selected workThree of eight
01 · Artlinco × Uvision · 2026
Projector speaker
A speaker for Uvision’s projector that works without changing the existing product. I led the prototyping and much of the system thinking in a team of six.
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02 · Uvigga · 2025
PeePen urine test
A home urine test for a health-tech startup, designed alone in a four-day workshop. Dip the sponge, push it back, lock it. That’s the whole product.
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03 · LINAK · 2025
Emergency lowering
A manual way to lower a care bed when the power fails. I took the motor brake apart to understand it, then cut the gears around it down to the minimum.
Read the case →02 — Who I’ve worked withReal briefs, real stakeholders
03 — What I work with
Engineering
CAD · calculations and FEA · mechanisms · materials · prototyping
Research
User interviews · observation · user tests · systems mapping · product-service systems
Leadership
Project management · design-thinking facilitation · coaching · stakeholder communication
Business
Service innovation · sales strategy · The Fresh Connection (supply chain) · TOPSIM (business simulation)
04 — Projects08 projects · 02 in progress
01Projector speakerArtlinco × UvisionProduct · 202602PeePen urine testUviggaHealth tech · 202503LINAK emergency loweringLINAKMechanism · 202504MULD compost identityHTX SukkertoppenIdentity · 202305GOK GOK pull-along toySDUToy · 202506Robot armSDUMechanism · 202507Thermaplan service systemThermaplan · HSLUIn progress
08Nihito sales strategyNihito · HSLUIn progress
05 — About
I want to know how things work. Then I make them simpler.
I’m Hugo. I study design engineering at SDU in Odense. I’m comfortable in CAD, in the workshop and in a room full of stakeholders.
More about me →